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Media and Society, Second Edition is a lively, illustrated introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Featuring updated examples and illustrations, as well as expanded material on media theories and ideology, the new edition of Media and Society helps us understand the relationship between consumers and media—the books, television, radio, magazines, websites, video games, newspapers, movies, and other mass media we encounter every day.
- Sales Rank: #1784450 in Books
- Brand: Brand: Rowman Littlefield Publishers
- Published on: 2006-09-15
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .55" w x 6.09" l, .94 pounds
- Binding: Paperback
- 268 pages
- Used Book in Good Condition
From Publishers Weekly
Part of Rowman & Littlefield's new series of condensed texts for mass communication courses, this work runs the gamut from linguist Roman Jakobson's and political scientist Harold Lasswell's communication models to Marshall McLuhan's "the medium is the message" theory. Because Berger, a communications professor emeritus at San Francisco State University, quotes more than he hypothesizes on his own, the book feels like an anthology. It serves as a generally thorough overview of mass communication theories, attempting to present both sides of scholastic arguments, and includes a helpful glossary. Unfortunately, however, the writing is flaccid and poorly organized. Berger divides chapters into short, shallow sub-sections and supplements them with often-random epigraphs, redundant charts and simplistic illustrations. When the author does hazard an opinion, it falls flat for lack of evidence, coherence and conviction. General readers looking for an insightful look at the relationship between media and society should look elsewhere.
Copyright 2003 Reed Business Information, Inc.
Review
Media and Society provides me with an interesting, provocative, entertaining, and easily understood tool to introduce my students to the intricacies of media influences on American culture. The text's organization around several salient focal points simplifies what other comprehensive mass media texts obscure with voluminous information. Berger's text prompts my students to engage in thoughtful discussion and allows me to creatively supplement the material with relevant, timely examples. This is one textbook my students actually read and enjoy . . . a rare 'find' in over ten years of teaching media courses. (Campbell, Cheri Ellis)
Whether you are a casual observer or serious student of our media-drenched American culture, Arthur Asa Berger's newly revised and updated Media and Society comes highly recommended. Professor Berger's clear, comprehensible writing and discussion makes difficult media theories and techniques of cultural analysis accessible, relatable, and exciting. After much trial and error with other textbooks, I've used this work—and several of Dr. Berger's more than three dozen works—with great success in the classroom. There are few introductory texts that consistently provide students with those elusive 'ah-ha!' moments. With Berger's book, I see it happen time and time again. I simply cannot recommend it to you more highly. (Bob Pondillo)
About the Author
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
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Never did I expect to have learned what is happening to our everyday culture. One thing is for sure, technology will keep growing and develop much more to what it is now. Also, I was happy with the delivery, thank you.
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