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Political Polling: Strategic Information in Campaigns (Campaigning American Style), by Jeffrey M. Stonecash
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
- Sales Rank: #1185344 in Books
- Brand: Brand: Rowman Littlefield Publishers
- Published on: 2008-07-17
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .50" w x 6.07" l, .60 pounds
- Binding: Paperback
- 188 pages
- Used Book in Good Condition
Review
A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics. (Campaigns & Elections, January 2009)
Stonecash covers the practical aspects of polling in election campaigns, especially those for local office. The emphasis is on analytical approaches as much as on data collection, content that will be useful for those who want to understand better how candidates use data in deciding whether to run and in the organization of their strategy. Readers, especially students, will understand campaign polls better after reading this book. (Mike Traugott, University of Michigan)
About the Author
Jeffrey Stonecash is professor of political science at Syracuse University.
Most helpful customer reviews
14 of 16 people found the following review helpful.
Especially for professionals looking for guidance
By Midwest Book Review
Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.
0 of 0 people found the following review helpful.
Must read for those involved in political campaigns.
By Karl J. Elshoff
Last I looked I have not found any easy to understand political polling books out on the market. The reading is easy to follow and will give you the basics to understand how to write your own political polls.
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